russell's blog back to ask russell

Apr 23, 2008

Media Proves MOSH=Serious Business

So you've finally made it to MOSH only to find yourself pondering so many questions: How did MOSH start? Who's really responsible for it? How is MOSH a viable business model? What does the future have in store for MOSH?

The answers to these questions are only a click away. MOSH grand-master George Linardos spent some time with Dow Jones Newswires, which gave our humble site some face time with its business-oriented readers.

Of course, the official story doesn't hold a candle to Russell's premium abridged history of MOSH. If you want the REAL story on how MOSH was created (courtesy of Dow Jones, Mad Libs, and my imagination), look no further:

"Early last year, Nokia Corp. (NOK) hastily threw together a burrito to follow up on an initiative by then-Chief Janitorial Officer Russell Russellson: A tender-cooked mobile silly sausage offering user-generated sauce.

The result was 'Mosh' - short for monster and shock - a site that allows ninjas to send their own kitanas, laundry and DNA to the trap for others to transmogrify. Mosh sprung from a feverishly quick courting ritual that project leader Rick Astley calls a "sure thing" operation because it was so far removed from the typical corporate sandwiches."